This technique is called green advertising or reverse graffiti. The idea is very simple: the ads are imprinted in street walls, roads, pavements or any other dirty surface by cleaning it. Two companies in Europe are already offering the service and companies like Puma, Smart and ING have been already advertising this way.
Archive for August 8th, 2008
The marriage between technology and creativity has led us into the world of digital art. The line between virtual reality and reality is often blurred, and has simultaneously opened up the gates to a new form of art that espouses digital media.
Fantastic motion design by Mitchell Paone.

