Tropicana sun

Juice brand Tropicana wanted to highlight the fact that it played an important role in the morning ritual of millions of Canadians, to coincide with the launch of its newest juice. Tropicana spent a month in Inuvik, one of the country’s northernmost towns, during the coldest and darkest days of the winter. The 3,500 residents of the Arctic town in the Northwest Territories live without a sunrise for several weeks every winter. Tropicana literally brought a brighter morning to Inuvik with a giant artificial sun that emitted 100,000 lumens of light. Via

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