Motoblur Hotel

With high-powered video projectors and their patented video mapping technology, Klip Collective transformed the Art Deco façade of the Edison Hotel in Miami Beach into an eye-catching 3D illusion for the Super Bowl in February 2010. Using light and shadows, the front wall flies away revealing the building’s interior where room-like vignettes transpire. Twitter feeds about fan excitement and Super Bowl predictions appear in word bubbles around the building occupants.

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Mighty inspiration archive of an Art Director - working and living in a Belgium based ad agency.

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