Category: Advertising

Transmediale.11

The campaign (by + Ruddigkeit) for Transmediale Festival is inspired by the simplicity of one line and one dot as in the 1 and the 0: the basic pattern of the binary system and the dna. thus, a code connecting man and machine and allowing for infinite words and images. (via)

Inspired by the possibility of intuitive interaction, Büro Achter April was ask to translate the transmediale.11 campaign into moving image, visualising the previous design work by Raban Ruddigkeit of one line and one dot, resembling the numbers 1 and 0.

Smile-activated vending machine

While instantly gratifying, buying ice cream from a vending machine isn’t as fun as it could be. Which is why SapientNitro and Unilever created the world’s first smile-activated ice cream vending machine. The underlying technology is sophisticated, but the concept is simple: consumers walk up to the machine, smile and are rewarded with a frozen treat.

A race across the internet

Google Chrome Fastball Game – A Race Across The Internet has been launched. The game has the same visual flavour as the “speed test” campaign and challenges you to see if your “Chrome Fast” by setting a ball rolling across one of those amazing domino styled courses that activates seamless challenges between YouTube videos that move you physically through the game. Via the lovely Nathalik.

Unsuck it

Search tool to ‘unsuck‘ terrible business jargon. Especially love these ones:

  • Content Creation – Unsucked: Writing
  • Creative (n.), Creatives – Unsucked: Professional designer, illustrator, composer, filmmaker, or writer. Not your magic pixel-monkey
  • Make It Pop : This looks great, but if you can make it pop a bit more, we’ll be done here – Unsucked: Add cliche elements to a site’s visual design (e.g., ribbon, drop-shadow, bevel)
  • Reinvent the Wheel – Unsucked: Waste time
  • Social Media Guru : The company’s social media guru thinks we should be on Facebook – Unsucked: Douche rocket
  • Soft Launch : We need to soft launch this website to meet our deadline – Unsucked: Release to the public without publicity (to meet a deadline, while praying no one looks at it yet)

Shamrock Shake

Haha how weird is this! Every year, the Chicago River and the Calumet River are adorned with a green Irish, incidentally us a very strange but is explained by an anecdote. To verify that there have leaks, the plumbers of the city of Chicago inject painting biodegradable in both rivers, they quickly realized that this was the same color green as the famous Irish green. March 17 is therefore quite naturally become the day of audit.
The agency Leo Burnett therefore take this event to scripted a Shamrock Shake giant, the objective here is to demonstrate the proximity of the brand and its adaptation to local customs but also to generate free media space. Via