Green advertising

This technique is called green advertising or reverse graffiti. The idea is very simple: the ads are imprinted in street walls, roads, pavements or any other dirty surface by cleaning it. Two companies in Europe are already offering the service and companies like Puma, Smart and ING have been already advertising this way.

Is not magazine

A unique mix of street art and publication experimentalism, Is Not Magazine is a regular magazine which is published in the form of a 1.5m x 2m bill poster that appears on the streets of Melbourne and Sydney. With a contents page that cleverly utilises a grid system more commonly seen on a map, Is Not Magazine has no set content guidelines and encourages contributions from around the world.