Grass flipflops

Today sees the launch of the first (living) pair of grass flip flops – courtesy of client Krispy Kreme. Each shoe has over 5,000 blades of grass and, if regularly tended to and watered, can last for over four months. Mischief is giving them away to stressed out commuters so they can relax in their own mini-park.

Lotus marketing stunt

Apart from the spectacle Wimbledon, there were also faceless people sitting in the audience. At first, everyone thought the condition may have been caused by too much bubbly, but turns out it was a viral marketing stunt about the anonymity of humankind in the information age, for Lotus. The stunt is linked to a website called Facelesspeople.com which has a countdown to the unveiling of their new car.

Cellphone street tagging

Mark Ecko and his clothing company Ecko Unlimited have set up these interactive graffiti boards, which passersby can tag with their cellphones. Digital citylights are created that consists of an LCD and a bluetooth interface. People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone.